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What is "Swarovski Innovations"?

Swarovski periodically releases its new crystal colors and styles, basing their designs on what will be popular for the upcoming seasons. These themed launches are called Innovations. We're constantly updating our stock of Swarovski crystals and love introducing their newest creations. For each Innovations launch we give you a sneak peek of what's to come, and then you'll soon find them on our website ready to order!Discover past Innovations here.

Swarovski Innovations